Monday, January 5, 2009

Dear Retailers: We're Not Falling For It

Bleak Outlook this Valentines?

Dear Retailers:

Okay, so Christmas sucked for you. I get it. But the first week of January should be filled with deep discounts of Christmas shit that's left over, not new Valentines Day crap.

I know it sucks. People just aren't spending money. But that isn't going to change because you tried to start marketing Valentine's Day before New Year's Hangovers were gone.

It simply won't work. There isn't going to be a shortage of flowers, jewelry, cards, or chocolates this Valentine's Day to warrant buying early to avoid the rush. Are people really feeling that romantic in this economic climate?

What is your plan here? To hop from holiday to holiday, hoping something will stick?

Save your marketing for Easter; people buy way more crap for that than Valentine's Day.

The Consumer You Are Trying to Market To

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